{"id":202,"date":"2019-06-01T12:41:32","date_gmt":"2019-06-01T07:11:32","guid":{"rendered":"https:\/\/aktassociates.com\/blog\/?p=202"},"modified":"2019-08-24T17:53:12","modified_gmt":"2019-08-24T12:23:12","slug":"first-impression","status":"publish","type":"post","link":"https:\/\/aktassociates.com\/blog\/first-impression\/","title":{"rendered":"How important is a first impression in business"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">You do not need to employ the services of an image consultant to tell you that the first impression of a brand is of supreme importance. You only get a few seconds to make that first impression that sets the tone for future interactions and ongoing relationship with your stakeholders. So how do you start? At<\/span><a href=\"https:\/\/aktassociates.com\/blog\"> <span style=\"font-weight: 400;\">AKT Associates<\/span><\/a><span style=\"font-weight: 400;\">, our experts patiently understand your requirements to offer you an effective 360-degree branding solution. So let&#8217;s understand the brand and how to establish in a stepwise approach:-<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-629 aligncenter\" src=\"https:\/\/aktassociates.com\/blog\/wp-content\/uploads\/2019\/06\/1-impression.jpg\" alt=\"First impression\" width=\"700\" height=\"400\" srcset=\"https:\/\/aktassociates.com\/blog\/wp-content\/uploads\/2019\/06\/1-impression.jpg 700w, https:\/\/aktassociates.com\/blog\/wp-content\/uploads\/2019\/06\/1-impression-300x171.jpg 300w, https:\/\/aktassociates.com\/blog\/wp-content\/uploads\/2019\/06\/1-impression-20x11.jpg 20w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >In this article, we will discuss about...<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #1e73be;color:#1e73be\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #1e73be;color:#1e73be\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/aktassociates.com\/blog\/first-impression\/#STEP_1_%E2%80%93_What_Do_You_Stand_For\" title=\"STEP 1 &#8211; What Do You Stand For?\">STEP 1 &#8211; What Do You Stand For?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/aktassociates.com\/blog\/first-impression\/#STEP_2_%E2%80%93_Who_Do_You_Cater_to\" title=\"STEP 2 &#8211; Who Do You Cater to?\">STEP 2 &#8211; Who Do You Cater to?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/aktassociates.com\/blog\/first-impression\/#STEP_3_%E2%80%93_Establish_Clear_Branding_Objectives\" title=\"STEP 3 \u2013 Establish Clear Branding Objectives\">STEP 3 \u2013 Establish Clear Branding Objectives<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/aktassociates.com\/blog\/first-impression\/#STEP_4_%E2%80%93_Tools_for_Delivering_the_Brand_Message\" title=\"STEP 4 \u2013 Tools for Delivering the Brand Message\">STEP 4 \u2013 Tools for Delivering the Brand Message<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/aktassociates.com\/blog\/first-impression\/#Get_the_Professional_Website\" title=\"Get the Professional Website\">Get the Professional Website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/aktassociates.com\/blog\/first-impression\/#Get_the_Unique_Visiting_Card_and_Stationery\" title=\"Get the Unique Visiting Card and Stationery\">Get the Unique Visiting Card and Stationery<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/aktassociates.com\/blog\/first-impression\/#Get_the_Professional_Company_profile\" title=\"Get the Professional Company profile\">Get the Professional Company profile<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/aktassociates.com\/blog\/first-impression\/#Get_the_Product_Brochures\" title=\"Get the Product Brochures\">Get the Product Brochures<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/aktassociates.com\/blog\/first-impression\/#Get_the_Professional_Bill_Quotation_software\" title=\"Get the Professional Bill &amp; Quotation software \">Get the Professional Bill &amp; Quotation software <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/aktassociates.com\/blog\/first-impression\/#Get_the_Virtual_offices\" title=\"Get the Virtual offices \">Get the Virtual offices <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/aktassociates.com\/blog\/first-impression\/#Get_the_Branded_Merchandising\" title=\"Get the Branded Merchandising \">Get the Branded Merchandising <\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"STEP_1_%E2%80%93_What_Do_You_Stand_For\"><\/span><b>STEP 1 &#8211; What Do You Stand For?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We start with understanding the core values of your brand. These values explain the very reason for the brand\u2019s existence. This would be the most difficult aspect of your brand building exercise. One way to understand your brand\u2019s purpose is to imagine your brand as a human and understand its personality and purpose.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"STEP_2_%E2%80%93_Who_Do_You_Cater_to\"><\/span><b>STEP 2 &#8211; Who Do You Cater to?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Once there is clarity on your brand\u2019s core values, we need to define the various stakeholders like your employees, customers, vendors, and investors.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"STEP_3_%E2%80%93_Establish_Clear_Branding_Objectives\"><\/span><b>STEP 3 \u2013 Establish Clear Branding Objectives<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Further, we develop and define clear branding objectives for each of these stakeholders. These objectives should be consistent with your brand\u2019s core values.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"STEP_4_%E2%80%93_Tools_for_Delivering_the_Brand_Message\"><\/span><b>STEP 4 \u2013 Tools for Delivering the Brand Message<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Some of these objectives may be overlapping. However, the tools and interfaces used to deliver the brand message may vary. Here are some of the tools that we offer at from<\/span><span style=\"font-weight: 400;\"> AKT Associates<\/span><span style=\"font-weight: 400;\"> that can help you deliver the brand message through various touchpoints in a clear yet subtle way.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h3><span class=\"ez-toc-section\" id=\"Get_the_Professional_Website\"><\/span><b>Get the Professional Website<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Take help from our in-house <a href=\"https:\/\/aktassociates.com\/blog\/professional-website\/\" target=\"_blank\" rel=\"noopener noreferrer\">professional website<\/a> builders who can help you design a dynamic and interactive website that reflects your brand story. Consult with our online media experts to @ 8080809061, understand how we can help you develop a new website or make your existing website more customer-friendly and business-oriented.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h3><span class=\"ez-toc-section\" id=\"Get_the_Unique_Visiting_Card_and_Stationery\"><\/span><b>Get the Unique Visiting Card and Stationery<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A unique company logo and related stationery design can speak volumes for your brand. At<\/span><span style=\"font-weight: 400;\"> AKT Associates<\/span><span style=\"font-weight: 400;\">, we provide you design and printing solutions backed by the philosophy that the quality and design of your stationary leaves an indelible first impression on the recipients. Where we will help you in design and you can choose any of our Partners from our associates\u2019 network to get it printed as per your requirement and budget.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h3><span class=\"ez-toc-section\" id=\"Get_the_Professional_Company_profile\"><\/span><b>Get the Professional Company profile<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A brief and crisp company profile should highlight the story and core values of the company. The reader should be able to get the gist of the message at a glance. A run off the mill company profile can make your brand look banal and ordinary. You need to invest some time in creating a <a href=\"https:\/\/aktassociates.com\/blog\/professional-company-profile\/\" target=\"_blank\" rel=\"noopener noreferrer\">company profile<\/a>. You can opt for the professional help from<\/span> <span style=\"font-weight: 400;\">AKT Associates<\/span><span style=\"font-weight: 400;\"> to get it written or edited in order to make it more sharp and appealing.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h3><span class=\"ez-toc-section\" id=\"Get_the_Product_Brochures\"><\/span><b>Get the Product Brochures<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The <a href=\"https:\/\/aktassociates.com\/blog\/product-brochures\/\" target=\"_blank\" rel=\"noopener noreferrer\">product brochures<\/a> should talk about the benefits or solutions that the products offer and not focus much on the technical features of the products. The quality of brochure material and the content style also reflects on the company\u2019s image. We can advise and assist you with the content for your brochures and help you with the timely delivery of your company\u2019s collaterals at your doorstep.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h3><span class=\"ez-toc-section\" id=\"Get_the_Professional_Bill_Quotation_software\"><\/span><b>Get the Professional Bill &amp; Quotation software <\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A <a href=\"https:\/\/aktassociates.com\/blog\/professional-bill-quotation-software\/\" target=\"_blank\" rel=\"noopener noreferrer\">professional billing and quotation<\/a> software sets the right impression with the customers as well as the vendors and suppliers. It reflects on the transparency and efficiency in operations. Benefit from our complimentary Excel-based computation software that can give you an edge over other competitors.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h3><span class=\"ez-toc-section\" id=\"Get_the_Virtual_offices\"><\/span><b>Get the Virtual offices <\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With skyrocketing rentals for commercial spaces, it is becoming difficult to get an office for a startup business. <a href=\"https:\/\/aktassociates.com\/blog\/virtual-office\/\" target=\"_blank\" rel=\"noopener noreferrer\">Virtual offices<\/a> can be a solution. These offices offer tailor-made solutions for a fraction of the cost as compared to the actual rent in that locality. Apart from being cost-effective, these virtual offices give you a presence in prime locations and hence help you to build a positive impression on your customers. Many companies like Regus are providing such facilities. Contact us to give you more cost-effective brand enhancement options like virtual offices, shared offices, etc.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\">\n<h3><span class=\"ez-toc-section\" id=\"Get_the_Branded_Merchandising\"><\/span><b>Get the Branded Merchandising <\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/aktassociates.com\/blog\/branded-merchandising\/\" target=\"_blank\" rel=\"noopener noreferrer\">Branded Merchandising<\/a> is another physical element that contributes to creating the right first impression. Our Branding team advises you on the design and branding message of your customized brand merchandise. Whether it is branded T-shirts, coffee mugs or a uniform of your personnel, we help you source good quality merchandise to set the right impression.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You do not need to employ the services of an image consultant to tell you that the first impression of &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"How important is a first impression in business\" class=\"read-more button\" href=\"https:\/\/aktassociates.com\/blog\/first-impression\/#more-202\">Read more<span class=\"screen-reader-text\">How important is a first impression in business<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":354,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Importance Of First Impression In Business Branding<\/title>\n<meta name=\"description\" content=\"You do not need to employ the services of an image consultant to tell you that the first impression of a brand is of supreme importance. You only get a few seconds to make that first impression that sets the tone for future interactions and ongoing relationship with your stakeholders.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aktassociates.com\/blog\/first-impression\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Importance Of First Impression In Business Branding\" \/>\n<meta property=\"og:description\" content=\"You do not need to employ the services of an image consultant to tell you that the first impression of a brand is of supreme importance. You only get a few seconds to make that first impression that sets the tone for future interactions and ongoing relationship with your stakeholders.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aktassociates.com\/blog\/first-impression\/\" \/>\n<meta property=\"og:site_name\" content=\"AKT Associates\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-01T07:11:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-08-24T12:23:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/aktassociates.com\/blog\/wp-content\/uploads\/2019\/06\/get-the-first-impression-right.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"CA Arun Tiwari\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"CA Arun Tiwari\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/aktassociates.com\/blog\/first-impression\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/aktassociates.com\/blog\/first-impression\/\"},\"author\":{\"name\":\"CA Arun Tiwari\",\"@id\":\"https:\/\/aktassociates.com\/blog\/#\/schema\/person\/27565c59ca4857ec78a645bd21dca21d\"},\"headline\":\"How important is a first impression in business\",\"datePublished\":\"2019-06-01T07:11:32+00:00\",\"dateModified\":\"2019-08-24T12:23:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/aktassociates.com\/blog\/first-impression\/\"},\"wordCount\":775,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/aktassociates.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/aktassociates.com\/blog\/first-impression\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/aktassociates.com\/blog\/wp-content\/uploads\/2019\/06\/get-the-first-impression-right.jpg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/aktassociates.com\/blog\/first-impression\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/aktassociates.com\/blog\/first-impression\/\",\"url\":\"https:\/\/aktassociates.com\/blog\/first-impression\/\",\"name\":\"Importance Of First Impression In Business Branding\",\"isPartOf\":{\"@id\":\"https:\/\/aktassociates.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/aktassociates.com\/blog\/first-impression\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/aktassociates.com\/blog\/first-impression\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/aktassociates.com\/blog\/wp-content\/uploads\/2019\/06\/get-the-first-impression-right.jpg\",\"datePublished\":\"2019-06-01T07:11:32+00:00\",\"dateModified\":\"2019-08-24T12:23:12+00:00\",\"description\":\"You do not need to employ the services of an image consultant to tell you that the first impression of a brand is of supreme importance. You only get a few seconds to make that first impression that sets the tone for future interactions and ongoing relationship with your stakeholders.\",\"breadcrumb\":{\"@id\":\"https:\/\/aktassociates.com\/blog\/first-impression\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/aktassociates.com\/blog\/first-impression\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/aktassociates.com\/blog\/first-impression\/#primaryimage\",\"url\":\"https:\/\/aktassociates.com\/blog\/wp-content\/uploads\/2019\/06\/get-the-first-impression-right.jpg\",\"contentUrl\":\"https:\/\/aktassociates.com\/blog\/wp-content\/uploads\/2019\/06\/get-the-first-impression-right.jpg\",\"width\":500,\"height\":300},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/aktassociates.com\/blog\/first-impression\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/aktassociates.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How important is a first impression in business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/aktassociates.com\/blog\/#website\",\"url\":\"https:\/\/aktassociates.com\/blog\/\",\"name\":\"AKT Associates\",\"description\":\"World&#039;s first WhatsApp based Tax Compliance Firm\",\"publisher\":{\"@id\":\"https:\/\/aktassociates.com\/blog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/aktassociates.com\/blog\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/aktassociates.com\/blog\/#organization\",\"name\":\"AKT Associates\",\"url\":\"https:\/\/aktassociates.com\/blog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/aktassociates.com\/blog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/aktassociates.com\/blog\/wp-content\/uploads\/2019\/06\/cropped-akt-associates-blog-logo.jpg\",\"contentUrl\":\"https:\/\/aktassociates.com\/blog\/wp-content\/uploads\/2019\/06\/cropped-akt-associates-blog-logo.jpg\",\"width\":70,\"height\":70,\"caption\":\"AKT Associates\"},\"image\":{\"@id\":\"https:\/\/aktassociates.com\/blog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/aktassociates.com\/blog\/#\/schema\/person\/27565c59ca4857ec78a645bd21dca21d\",\"name\":\"CA Arun Tiwari\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/aktassociates.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/854bca151173b3a487a918c60c6bae56?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/854bca151173b3a487a918c60c6bae56?s=96&d=mm&r=g\",\"caption\":\"CA Arun Tiwari\"},\"url\":\"https:\/\/aktassociates.com\/blog\/author\/arunsir\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Importance Of First Impression In Business Branding","description":"You do not need to employ the services of an image consultant to tell you that the first impression of a brand is of supreme importance. You only get a few seconds to make that first impression that sets the tone for future interactions and ongoing relationship with your stakeholders.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/aktassociates.com\/blog\/first-impression\/","og_locale":"en_US","og_type":"article","og_title":"Importance Of First Impression In Business Branding","og_description":"You do not need to employ the services of an image consultant to tell you that the first impression of a brand is of supreme importance. You only get a few seconds to make that first impression that sets the tone for future interactions and ongoing relationship with your stakeholders.","og_url":"https:\/\/aktassociates.com\/blog\/first-impression\/","og_site_name":"AKT Associates","article_published_time":"2019-06-01T07:11:32+00:00","article_modified_time":"2019-08-24T12:23:12+00:00","og_image":[{"width":500,"height":300,"url":"https:\/\/aktassociates.com\/blog\/wp-content\/uploads\/2019\/06\/get-the-first-impression-right.jpg","type":"image\/jpeg"}],"author":"CA Arun Tiwari","twitter_card":"summary_large_image","twitter_misc":{"Written by":"CA Arun Tiwari","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/aktassociates.com\/blog\/first-impression\/#article","isPartOf":{"@id":"https:\/\/aktassociates.com\/blog\/first-impression\/"},"author":{"name":"CA Arun Tiwari","@id":"https:\/\/aktassociates.com\/blog\/#\/schema\/person\/27565c59ca4857ec78a645bd21dca21d"},"headline":"How important is a first impression in business","datePublished":"2019-06-01T07:11:32+00:00","dateModified":"2019-08-24T12:23:12+00:00","mainEntityOfPage":{"@id":"https:\/\/aktassociates.com\/blog\/first-impression\/"},"wordCount":775,"commentCount":0,"publisher":{"@id":"https:\/\/aktassociates.com\/blog\/#organization"},"image":{"@id":"https:\/\/aktassociates.com\/blog\/first-impression\/#primaryimage"},"thumbnailUrl":"https:\/\/aktassociates.com\/blog\/wp-content\/uploads\/2019\/06\/get-the-first-impression-right.jpg","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/aktassociates.com\/blog\/first-impression\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/aktassociates.com\/blog\/first-impression\/","url":"https:\/\/aktassociates.com\/blog\/first-impression\/","name":"Importance Of First Impression In Business Branding","isPartOf":{"@id":"https:\/\/aktassociates.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/aktassociates.com\/blog\/first-impression\/#primaryimage"},"image":{"@id":"https:\/\/aktassociates.com\/blog\/first-impression\/#primaryimage"},"thumbnailUrl":"https:\/\/aktassociates.com\/blog\/wp-content\/uploads\/2019\/06\/get-the-first-impression-right.jpg","datePublished":"2019-06-01T07:11:32+00:00","dateModified":"2019-08-24T12:23:12+00:00","description":"You do not need to employ the services of an image consultant to tell you that the first impression of a brand is of supreme importance. You only get a few seconds to make that first impression that sets the tone for future interactions and ongoing relationship with your stakeholders.","breadcrumb":{"@id":"https:\/\/aktassociates.com\/blog\/first-impression\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/aktassociates.com\/blog\/first-impression\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/aktassociates.com\/blog\/first-impression\/#primaryimage","url":"https:\/\/aktassociates.com\/blog\/wp-content\/uploads\/2019\/06\/get-the-first-impression-right.jpg","contentUrl":"https:\/\/aktassociates.com\/blog\/wp-content\/uploads\/2019\/06\/get-the-first-impression-right.jpg","width":500,"height":300},{"@type":"BreadcrumbList","@id":"https:\/\/aktassociates.com\/blog\/first-impression\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/aktassociates.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How important is a first impression in business"}]},{"@type":"WebSite","@id":"https:\/\/aktassociates.com\/blog\/#website","url":"https:\/\/aktassociates.com\/blog\/","name":"AKT Associates","description":"World&#039;s first WhatsApp based Tax Compliance Firm","publisher":{"@id":"https:\/\/aktassociates.com\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/aktassociates.com\/blog\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/aktassociates.com\/blog\/#organization","name":"AKT Associates","url":"https:\/\/aktassociates.com\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/aktassociates.com\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/aktassociates.com\/blog\/wp-content\/uploads\/2019\/06\/cropped-akt-associates-blog-logo.jpg","contentUrl":"https:\/\/aktassociates.com\/blog\/wp-content\/uploads\/2019\/06\/cropped-akt-associates-blog-logo.jpg","width":70,"height":70,"caption":"AKT Associates"},"image":{"@id":"https:\/\/aktassociates.com\/blog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/aktassociates.com\/blog\/#\/schema\/person\/27565c59ca4857ec78a645bd21dca21d","name":"CA Arun Tiwari","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/aktassociates.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/854bca151173b3a487a918c60c6bae56?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/854bca151173b3a487a918c60c6bae56?s=96&d=mm&r=g","caption":"CA Arun Tiwari"},"url":"https:\/\/aktassociates.com\/blog\/author\/arunsir\/"}]}},"_links":{"self":[{"href":"https:\/\/aktassociates.com\/blog\/wp-json\/wp\/v2\/posts\/202"}],"collection":[{"href":"https:\/\/aktassociates.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aktassociates.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aktassociates.com\/blog\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/aktassociates.com\/blog\/wp-json\/wp\/v2\/comments?post=202"}],"version-history":[{"count":6,"href":"https:\/\/aktassociates.com\/blog\/wp-json\/wp\/v2\/posts\/202\/revisions"}],"predecessor-version":[{"id":1324,"href":"https:\/\/aktassociates.com\/blog\/wp-json\/wp\/v2\/posts\/202\/revisions\/1324"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aktassociates.com\/blog\/wp-json\/wp\/v2\/media\/354"}],"wp:attachment":[{"href":"https:\/\/aktassociates.com\/blog\/wp-json\/wp\/v2\/media?parent=202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aktassociates.com\/blog\/wp-json\/wp\/v2\/categories?post=202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aktassociates.com\/blog\/wp-json\/wp\/v2\/tags?post=202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}