{"id":210,"date":"2019-06-12T12:51:20","date_gmt":"2019-06-12T07:21:20","guid":{"rendered":"https:\/\/aktassociates.com\/blog\/?p=210"},"modified":"2019-08-21T16:20:26","modified_gmt":"2019-08-21T10:50:26","slug":"product-brochures","status":"publish","type":"post","link":"https:\/\/aktassociates.com\/blog\/product-brochures\/","title":{"rendered":"Why You Should Prepare An Elegant Product Brochure"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Product brochures<\/span><span style=\"font-weight: 400;\"> or sales catalogs are key physical elements of a sales organization. This sales literature not only aids in giving out product information to the potential clients, but also adds credibility to your business. The clients at times find product brochures handier than a standalone website reference.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-642 aligncenter\" src=\"https:\/\/aktassociates.com\/blog\/wp-content\/uploads\/2019\/06\/Get-the-Product-Brochures-1.jpg\" alt=\"Get the Product Brochures \" width=\"700\" height=\"400\" srcset=\"https:\/\/aktassociates.com\/blog\/wp-content\/uploads\/2019\/06\/Get-the-Product-Brochures-1.jpg 700w, https:\/\/aktassociates.com\/blog\/wp-content\/uploads\/2019\/06\/Get-the-Product-Brochures-1-300x171.jpg 300w, https:\/\/aktassociates.com\/blog\/wp-content\/uploads\/2019\/06\/Get-the-Product-Brochures-1-20x11.jpg 20w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Most companies use<\/span> <span style=\"font-weight: 400;\">brochures<\/span><span style=\"font-weight: 400;\"> as a sales or marketing tools. Sometimes these sales aids are designed to complement other marketing tools like events, online promotions, etc. You can always opt for free or paid brochure templates from the internet but these may not do the job for you. Hire services from Professionals, where an expert designing team can help you design your company\u2019s product brochure keeping your objectives in mind. Just Remember for Right Product or services, Right Presentation is also required, and an elegantly designed brochure and the right type of contents. Here are a few points that can help you while deciding on the layout, design, and content of product brochures.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >In this article, we will discuss about...<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #1e73be;color:#1e73be\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #1e73be;color:#1e73be\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/aktassociates.com\/blog\/product-brochures\/#The_Design_Elements\" title=\"The Design Elements\">The Design Elements<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/aktassociates.com\/blog\/product-brochures\/#Use_the_AIDA_Model_for_the_Content\" title=\"Use the AIDA Model for the Content\">Use the AIDA Model for the Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/aktassociates.com\/blog\/product-brochures\/#Highlight_Benefits_over_Features\" title=\"Highlight Benefits over Features \">Highlight Benefits over Features <\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/aktassociates.com\/blog\/product-brochures\/#Engage_Users\" title=\"Engage Users\">Engage Users<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/aktassociates.com\/blog\/product-brochures\/#Services_provided_by_us\" title=\"Services provided by us\">Services provided by us<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"The_Design_Elements\"><\/span><b>The Design Elements<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You need not follow the routine designs in the brochure and can play with the shape, colors, size, and fonts of the<\/span> <span style=\"font-weight: 400;\">brochure<\/span><span style=\"font-weight: 400;\"> to make it stand out from the crowd. However, keep a few basic elements of design in mind. Most companies use standard fonts and color for all their literature. It is a good idea to stick to the same. If there is no existing scheme, decide on a color scheme that is not too jarring. You can use a mix of three to four matching hues. You should stick to three kinds of fonts &#8211; for the body copy, heading, and sub-heading. The paper and print quality of your product brochures reflect on your company\u2019s image quality.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Use_the_AIDA_Model_for_the_Content\"><\/span><b>Use the AIDA Model for the Content<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">AIDA stands for Attention, Interest, Desire, and Action. You need to make sure that the sales brochure is enticing enough at the first look to grab the attention of the target audience. The cover page of the brochure has an important role to play in this. You need to use the right content to get the target users to get interested in reading further. Flash some simple sentences that can get the readers interested. It could be the latest promotion, or flash how your product is new or limited. Your content should be able to create a desire in the readers&#8217; mind to own or try out the product and service. This is where a compelling sales copy has a role to play. Finally, do not forget to mention a call to action in your copy, urging the readers to send in their inquiries through the contact details provided in the<\/span> <span style=\"font-weight: 400;\">brochure<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Highlight_Benefits_over_Features\"><\/span><b>Highlight Benefits over Features <\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Many companies make the mistake of using too many jargons in their product brochures. It is important to keep the content simple and easy to understand. Talk about benefits before you detail out the features of the product. For example, if you are a Yoga school, talk about the benefits of yoga-like weight loss, high immunity, etc. rather than talking about the kinds of exercises involved in the program.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Engage_Users\"><\/span><b>Engage Users<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Use pictures in your brochures to make it easy to flick through. You can create your own pictures if your budget permits you to do so. A cheaper option would be to use stock images. However, do not use low-quality pictures. Give out engaging information in your product brochure that adds value to the readers. For example, if you are a water purifying company, talk about the kind of bacteria present in the drinking water these days or the benefits of drinking water.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Services_provided_by_us\"><\/span><b>Services provided by us<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Designing and content writing<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Proofreading and sampling<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Printing by our listed printers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Delivery by courier anywhere in India<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Distribution to target customers through our channel partners<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Product brochures or sales catalogs are key physical elements of a sales organization. This sales literature not only aids in &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"Why You Should Prepare An Elegant Product Brochure\" class=\"read-more button\" href=\"https:\/\/aktassociates.com\/blog\/product-brochures\/#more-210\">Read more<span class=\"screen-reader-text\">Why You Should Prepare An Elegant Product Brochure<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":357,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Understand the Importance of an Elegant Product Brochure<\/title>\n<meta name=\"description\" content=\"Understand the importance of preparing an elegant product brochure and right contents to promote your product or services. Learn how to use these brochures to get better marketing results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aktassociates.com\/blog\/product-brochures\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Understand the Importance of an Elegant Product Brochure\" \/>\n<meta property=\"og:description\" content=\"Understand the importance of preparing an elegant product brochure and right contents to promote your product or services. 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