{"id":217,"date":"2019-06-10T12:58:31","date_gmt":"2019-06-10T07:28:31","guid":{"rendered":"https:\/\/aktassociates.com\/blog\/?p=217"},"modified":"2019-08-21T17:00:59","modified_gmt":"2019-08-21T11:30:59","slug":"branded-merchandising","status":"publish","type":"post","link":"https:\/\/aktassociates.com\/blog\/branded-merchandising\/","title":{"rendered":"Get the Branded Merchandising"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Branded merchandising is a traditional way to connect with your existing and potential customers. It is no more about just giving away diaries and calendars over Diwali and New Years. You can use this tool effectively to build an indisputable reputation for your company in your catchments. Many large corporations are now engaging this marketing tool into their overall marketing plan. Small organizations are also following the suit to build their businesses intelligently.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-652 aligncenter\" src=\"https:\/\/aktassociates.com\/blog\/wp-content\/uploads\/2019\/06\/branded.jpg\" alt=\"branded merchandise\" width=\"700\" height=\"400\" srcset=\"https:\/\/aktassociates.com\/blog\/wp-content\/uploads\/2019\/06\/branded.jpg 700w, https:\/\/aktassociates.com\/blog\/wp-content\/uploads\/2019\/06\/branded-300x171.jpg 300w, https:\/\/aktassociates.com\/blog\/wp-content\/uploads\/2019\/06\/branded-20x11.jpg 20w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >In this article, we will discuss about...<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #1e73be;color:#1e73be\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #1e73be;color:#1e73be\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/aktassociates.com\/blog\/branded-merchandising\/#Why_Branded_Merchandising\" title=\"Why Branded Merchandising?\">Why Branded Merchandising?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/aktassociates.com\/blog\/branded-merchandising\/#How_to_Start\" title=\" How to Start?\"> How to Start?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/aktassociates.com\/blog\/branded-merchandising\/#A_Variety_of_Merchandising_Ideas_that_can_Help_You\" title=\"A Variety of Merchandising Ideas that can Help You\">A Variety of Merchandising Ideas that can Help You<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/aktassociates.com\/blog\/branded-merchandising\/#Services_Provided_by_Us\" title=\"Services Provided by Us:\">Services Provided by Us:<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_Branded_Merchandising\"><\/span><b>Why Branded Merchandising?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Branded merchandise can be used in addition to other marketing tools to achieve your overall marketing objectives. One of the brand mantras by a leading branding guru is \u201cJo Dikhta Hai Who Bikta Hai.\u201d This Hindi phrase means that only that is seen, can be sold. These tangibles help increase the visibility of your brand. Apart from bringing in new customers, these physical elements are often used to build loyalty amongst existing users.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Some brands like Fosters, use event-related branding merchandise at the point of sale. They often sponsor sporting events like Formula 1 and display branded chequered flags at leading pubs in the city to encourage their users to purchase their brand while watching the race.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Start\"><\/span><b> How to Start?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Firstly, it is important to keep a measurable objective in mind before you start, else this initiative may soon die out as an unnecessary cost. The objective should be quantifiable. It could be in terms of overall sales, new customers, repeat customer, promotion, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Secondly, you need to be clear on the target segment and the branding message that you want to deliver through your merchandises. It could be a generic corporate branding initiative or linked to some tactical promotion or event.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You now need to finalize on the deliverables like caps, coffee mugs, uniforms, etc. that depend on your campaign objective. For example, if you have a street event, you could have your employees dressed in T-shirts with your company brand name.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, measure results to calculate the ROI on your branding effort. While calculating ROI, you also need to quantify your time and effort spent in the branding exercise apart from the money spent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We at<\/span> <span style=\"font-weight: 400;\">AKT Associates<\/span><span style=\"font-weight: 400;\"> advise you on branded merchandising that give you a boost in your business. We also assist you in designing them keeping your overall objectives in mind. Without a network of associated suppliers, we help you get quality material at reasonable prices for your merchandise.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"A_Variety_of_Merchandising_Ideas_that_can_Help_You\"><\/span><b>A Variety of Merchandising Ideas that can Help You<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b> Branded Coffee Mugs:- <\/b><span style=\"font-weight: 400;\">A lot can happen over coffee. So when you invite your clients over to your office, serve them coffee in your branded coffee mugs. These silent merchandises create a positive impact for your brand that can even help you seal the deal in your favor.<\/span><\/p>\n<p><b> Customized Furniture: &#8211;<\/b><span style=\"font-weight: 400;\">This could work well for you if you are in the retail sales segment. A brand like Barista has customized chairs with a coffee engraving in the backrest. This adds to the coffee aroma that invigorates the in the store environment. Further in Dr. Batra the matching furniture with brand color creates a unique identification for Dr. Batra\u2019s Brand and differentiates it from other Homeopathy Clinics.<\/span><\/p>\n<p><b>T-Shirts:- <\/b><span style=\"font-weight: 400;\">These work best when you have your employees participating in an event. An Employee wearing a branded T-Shirt is alive Promotional tool for your company. Try to get it done at least for your field staff or Staff interacting with customers. The Public will notice and recognize wherever your field staff will move on.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It could be an event that is exclusive to your brand or it could be a multi-branded event. If you are printing your brand on a T-shirt or any other merchandise along with any other brand, make sure that the other brands rub off well on you.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Services_Provided_by_Us\"><\/span><b>Services Provided by Us:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b> Advisory of Brand development<\/b><\/p>\n<p><b>Designing and printing of these merchandisers<\/b><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Branded merchandising is a traditional way to connect with your existing and potential customers. It is no more about just &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"Get the Branded Merchandising\" class=\"read-more button\" href=\"https:\/\/aktassociates.com\/blog\/branded-merchandising\/#more-217\">Read more<span class=\"screen-reader-text\">Get the Branded Merchandising<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":361,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Know, How Brand Merchandising Helps In Business Marketing<\/title>\n<meta name=\"description\" content=\"Branded merchandising like T-Shirts, Caps, Batches are a traditional way to connect with your existing and potential customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aktassociates.com\/blog\/branded-merchandising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Know, How Brand Merchandising Helps In Business Marketing\" \/>\n<meta property=\"og:description\" content=\"Branded merchandising like T-Shirts, Caps, Batches are a traditional way to connect with your existing and potential customers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aktassociates.com\/blog\/branded-merchandising\/\" \/>\n<meta property=\"og:site_name\" content=\"AKT Associates\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-10T07:28:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-08-21T11:30:59+00:00\" \/>\n<meta property=\"og:image\" 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