{"id":2271,"date":"2019-10-17T16:35:30","date_gmt":"2019-10-17T11:05:30","guid":{"rendered":"https:\/\/aktassociates.com\/blog\/?p=2271"},"modified":"2019-10-17T16:35:30","modified_gmt":"2019-10-17T11:05:30","slug":"benefits-of-trademark-registration","status":"publish","type":"post","link":"https:\/\/aktassociates.com\/blog\/benefits-of-trademark-registration\/","title":{"rendered":"Benefits of Trademark Registration"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >In this article, we will discuss about...<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #1e73be;color:#1e73be\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #1e73be;color:#1e73be\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/aktassociates.com\/blog\/benefits-of-trademark-registration\/#Introduction\" title=\"Introduction\u00a0\">Introduction\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/aktassociates.com\/blog\/benefits-of-trademark-registration\/#Benefits_of_Registering_Trademark\" title=\"Benefits of Registering Trademark\">Benefits of Registering Trademark<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/aktassociates.com\/blog\/benefits-of-trademark-registration\/#Exclusive_Rights\" title=\"Exclusive Rights\">Exclusive Rights<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/aktassociates.com\/blog\/benefits-of-trademark-registration\/#Deterrent\" title=\"Deterrent\">Deterrent<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/aktassociates.com\/blog\/benefits-of-trademark-registration\/#Differentiates_Product\" title=\"Differentiates Product\">Differentiates Product<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/aktassociates.com\/blog\/benefits-of-trademark-registration\/#Improved_marketing\" title=\"Improved marketing\">Improved marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/aktassociates.com\/blog\/benefits-of-trademark-registration\/#Makes_easy_for_Business_expansion\" title=\"Makes easy for Business expansion\">Makes easy for Business expansion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/aktassociates.com\/blog\/benefits-of-trademark-registration\/#Intangible_Asset\" title=\"Intangible Asset\">Intangible Asset<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/aktassociates.com\/blog\/benefits-of-trademark-registration\/#Protection\" title=\"Protection\">Protection<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/aktassociates.com\/blog\/benefits-of-trademark-registration\/#Global_Registration_of_Trademark\" title=\"Global Registration of Trademark\">Global Registration of Trademark<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Introduction\"><\/span><strong>Introduction\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Trademark is a kind of intellectual property that can be of a logo or symbol or word or sign or phrase, etc.., used to symbolize or represent the entity or its products. Trademark is a unique registered symbol that separates one&#8217;s goods or services from others. Trademark registered for services is called service mark.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2261 size-full\" src=\"https:\/\/aktassociates.com\/blog\/wp-content\/uploads\/2019\/10\/benefits-of-trademark-registration..png\" alt=\"benefits of trademark registration.\" width=\"700\" height=\"400\" srcset=\"https:\/\/aktassociates.com\/blog\/wp-content\/uploads\/2019\/10\/benefits-of-trademark-registration..png 700w, https:\/\/aktassociates.com\/blog\/wp-content\/uploads\/2019\/10\/benefits-of-trademark-registration.-300x171.png 300w, https:\/\/aktassociates.com\/blog\/wp-content\/uploads\/2019\/10\/benefits-of-trademark-registration.-20x11.png 20w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Generally, the Trademark is referred to as &#8216;Brand Name&#8217;. A Good Trademark or Brand name has unique characteristics of easy to pronounce, identify, and remember despite losing its uniqueness and distinctive character. A good brand name should resemble its quality of the product. Normally decisions of the consumers of choosing the products or services are more often controlled by the brand value and its reputation.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Benefits_of_Registering_Trademark\"><\/span><strong>Benefits of Registering Trademark<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Following are the major benefits of registering Trademark<\/strong><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Exclusive_Rights\"><\/span><strong>Exclusive Rights<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The Person or Entrepreneur who registered their Trademark shall enjoy exclusive rights to use the trademark or service mark in respect of the Goods or Services provided by such person. The main reason to register the trademark is that the registration restrains the unauthorized use of trademark by unauthorized persons. A <a href=\"https:\/\/aktassociates.com\/blog\/trademark-registration-india\/\">trademark registration<\/a> gives the power to the person registered to sue for infringement, money for damages, etc..,<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Deterrent\"><\/span><strong>Deterrent<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The Trademark registration stops or deters other traders or persons from using the trademark which is identical or similar to the registered person\u2019s trademark with respect to the goods or services provided by such person. By placing the symbol \u201c\u00ae\u201d on the logo states that it is a registered trademark and no person can use such a trademark. Moreover, such a registered trademark can be found when others search the official register before choosing to commence using a particular name.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Differentiates_Product\"><\/span><strong>Differentiates Product<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Trademark or logo helps customers to easily identify or recognize their favorite products or services instead of looking at the name of the brand or company. The unique characteristic of the trademark of goods or services differentiates it from other products.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Improved_marketing\"><\/span><strong>Improved marketing<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A registered trademark or brand logo serves as an easy or better marketing tool. People will easily identify or recognize the products by way of a logo. Once the brand or logo or symbol gets popularised, there is no need of putting the real company name or brand name on advertisements. Especially, Kids and children are more often attracted to the brand logo.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Makes_easy_for_Business_expansion\"><\/span><strong>Makes easy for Business expansion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Once the unique trademark has been found out and registered in the name of the person, it will be marked in the name of such a lawful person for the period of a lifetime. The registered person can step up the growth either in the same line of business or in some other line of businesses, under the same trademark. Building up of image and reputation creates an easy way to enter into the new business scale as there is no need for new introduction to customers.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Intangible_Asset\"><\/span><strong>Intangible Asset<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A registered trademark serves as an Intangible asset (intellectual<a href=\"https:\/\/aktassociates.com\/blog\/tds-on-sale-of-property\/\"> property<\/a>) to the entity or organization, which can be sold, franchised, assigned or contracted for any commercial purposes. The registered trademark can be transferred like any other asset held or owned by the organization or entity.<\/span><\/p>\n<h3><a href=\"https:\/\/aktassociates.com\/business-registrations\/business-branding\/logo-trademark-registration-online\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2065 size-full\" src=\"https:\/\/aktassociates.com\/blog\/wp-content\/uploads\/2019\/09\/trademark-registration.png\" alt=\"Trademark\u00a0registration\" width=\"700\" height=\"150\" srcset=\"https:\/\/aktassociates.com\/blog\/wp-content\/uploads\/2019\/09\/trademark-registration.png 700w, https:\/\/aktassociates.com\/blog\/wp-content\/uploads\/2019\/09\/trademark-registration-300x64.png 300w, https:\/\/aktassociates.com\/blog\/wp-content\/uploads\/2019\/09\/trademark-registration-20x4.png 20w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/a><\/h3>\n<h3><span class=\"ez-toc-section\" id=\"Protection\"><\/span><strong>Protection<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Once the person has registered the trademark, there is no need to incur any kind of expenses in respect of such trademark for a period of 10 years from the initial registration. After 10 years a significantly low amount of maintenance cost and renewal cost is charged for such trademark registered.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Global_Registration_of_Trademark\"><\/span><strong>Global Registration of Trademark<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The trademark registered in India can be taken as a basis for registration of a trademark in the countries other than India. If one needs to expand the business and wants to go for globalization, the trademark registered in India can provide a favorable infrastructure with well-established goodwill and reputation in the country.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introduction\u00a0 Trademark is a kind of intellectual property that can be of a logo or symbol or word or sign &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"Benefits of Trademark Registration\" class=\"read-more button\" href=\"https:\/\/aktassociates.com\/blog\/benefits-of-trademark-registration\/#more-2271\">Read more<span class=\"screen-reader-text\">Benefits of Trademark Registration<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":2260,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - 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