{"id":235,"date":"2019-07-18T04:55:48","date_gmt":"2019-07-17T23:25:48","guid":{"rendered":"https:\/\/aktassociates.com\/blog\/?p=235"},"modified":"2019-08-24T17:33:16","modified_gmt":"2019-08-24T12:03:16","slug":"business-branding","status":"publish","type":"post","link":"https:\/\/aktassociates.com\/blog\/business-branding\/","title":{"rendered":"Branding for Small &#038; Medium Enterprises"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_66_1 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title \" >In this article, we will discuss about...<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #1e73be;color:#1e73be\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #1e73be;color:#1e73be\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/aktassociates.com\/blog\/business-branding\/#Branding_for_SMEs\" title=\"Branding for SMEs\">Branding for SMEs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/aktassociates.com\/blog\/business-branding\/#Why_Branding\" title=\"Why Branding?\">Why Branding?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/aktassociates.com\/blog\/business-branding\/#How_to_Build_a_Branding_Strategy\" title=\"How to Build a Branding Strategy?\">How to Build a Branding Strategy?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/aktassociates.com\/blog\/business-branding\/#Use_Branding_Elements_to_tell_Your_Brand_Story\" title=\"Use Branding Elements to tell Your Brand Story:\">Use Branding Elements to tell Your Brand Story:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/aktassociates.com\/blog\/business-branding\/#Take_the_expert_Advice_on_Brand_Building\" title=\"Take the expert Advice on Brand Building?\">Take the expert Advice on Brand Building?<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/aktassociates.com\/blog\/business-branding\/#Services_provided_by_us\" title=\"Services provided by us:\">Services provided by us:<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Branding_for_SMEs\"><\/span><b>Branding for SMEs<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We Thinks Building a brand is costly affairs and only means for big corporations, However, it is just a myth even a small business can build its brand and enjoy\u00a0 Customer loyalty, boost sales &amp; earn a super profit. Learn here, how you can multiply your sales many folds and earn a super profit by creating and promoting your Brand.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-680 aligncenter\" src=\"https:\/\/aktassociates.com\/blog\/wp-content\/uploads\/2019\/06\/sme.jpg\" alt=\"sme\" width=\"700\" height=\"400\" srcset=\"https:\/\/aktassociates.com\/blog\/wp-content\/uploads\/2019\/06\/sme.jpg 700w, https:\/\/aktassociates.com\/blog\/wp-content\/uploads\/2019\/06\/sme-300x171.jpg 300w, https:\/\/aktassociates.com\/blog\/wp-content\/uploads\/2019\/06\/sme-20x11.jpg 20w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Branding can be defined as the process of creating a name or symbol along with an associated unique image in the customers&#8217; mind using various tactical tools like advertising, social media and merchandising, with a consistent theme over a long period of time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you talk about brands, you may think of the traditional Cola wars or the billion dollars spent on advertising by multinational organizations during a cricket match. But, how is branding relevant to a small business like yours?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let us understand why you need branding and how can you implement a comprehensive long term<\/span><span style=\"font-weight: 400;\"> branding strategy<\/span><span style=\"font-weight: 400;\"> for your business.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Branding\"><\/span><b>Why Branding?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>Stand Out from the Crowd: <\/b><span style=\"font-weight: 400;\">A good<\/span> <span style=\"font-weight: 400;\">branding strategy<\/span><span style=\"font-weight: 400;\"> helps you deliver a clear message to your target audience This further helps you stand out from the competition. Take the example of Indigo airlines. Today when there are plenty of domestic airlines for you to choose from, Indigo has established a clear brand positioning as an \u2018on-time\u2019 economy domestic flight service. On-time service is definitely an important need of the travelers that the airlines brand has decided to offer. Their advertising campaign is fundamentally backed by superior customer service that creates a hassle-free experience for the customer.<\/span><\/p>\n<p><b>Build an Emotional Connect with the Target Segment:<\/b><span style=\"font-weight: 400;\"> Apart from creating differentiation, a good brand message aims to develop an emotional connect with the audience. For example, an animated brand personality given to \u2018Appy fizz\u2019 bottle lends this Parle Agro brand a cool and amicable personality.T his live brand personality strikes a chord with its young target audience. The champagne shaped bottle further enhances the youthful brand positioning for this sparkling apple drink brand.<\/span><\/p>\n<p><b>Enjoy Customer Loyalty and Super Normal Profits: <\/b><span style=\"font-weight: 400;\">An effective branding strategy can help you to retain customers and build customer loyalty. Let&#8217;s take the example of Flipkart. The current e-commerce scenario is price sensitive. The Flipkart brand effectively positioned children dressed as adults in the advertisement that brought more visibility and trust to the brand. Hence, customers are likely to purchase from Flipkart than other e-commerce portals offering cheaper alternatives.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hence, you can command a superior price if your brand enjoys brand loyal customer. It is safe to say that branding overrules price wars and can hence help you earn the supernormal profit. The Apple and Dell<\/span> <span style=\"font-weight: 400;\">brands<\/span><span style=\"font-weight: 400;\"> are classic cases of brand loyalty. Though there are many cheaper alternatives available, the Apple brand loyalist sticks to the products from Apple stores.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_Build_a_Branding_Strategy\"><\/span><b>How to Build a Branding Strategy?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You firstly need to understand that what unique benefits does your brand offer to its target segments. Your branding strategy is not only limited to your customers. It can also be applied to other stakeholders in your organization. Take the example of one of India\u2019s most trusted brands TATA. This multi-billion brand means different things to different segments. It speaks of reliability and quality to its customers, security, and growth to its employees and steady growth in profits to its investors. Develop a branding message for each segment and finally decide on branding elements that can help you communicate your message.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Use_Branding_Elements_to_tell_Your_Brand_Story\"><\/span><b>Use Branding Elements to tell Your Brand Story:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You need to integrate your brand story with every customer touchpoint. Some brand elements that can deliver your brand message are as follows:<\/span><\/p>\n<p><b>Distinct Logo creation: <\/b><\/p>\n<p><span style=\"font-weight: 400;\">Your logo should express the values of your brand. It plays a critical role in establishing your brand identity. The logo should be simple to associate to and yet create enough to be memorable. Take the example of the simple swoosh logo of Nike that is used in billboards and other brand visibility medium. It simple but it communicates the athletic image of Nike.<\/span><\/p>\n<p><b>Color Branding: <\/b><\/p>\n<p><span style=\"font-weight: 400;\">Colors can make a huge impact on your<\/span> <span style=\"font-weight: 400;\">brand<\/span><span style=\"font-weight: 400;\"> image as they can increase brand recognition by 80%. These visual components are most memorable and hence are important aspects of brand communication. There is research that proves that most of the times people decide their attraction to a message based on the color scheme. Check out the monochromatic branding of Apple and the simple white and blue colors of Facebook that makes these brands minimalist and yet appealing.<\/span><\/p>\n<p><b>Stationeries and Merchandise: <\/b><\/p>\n<p><span style=\"font-weight: 400;\">Using pre-printed stationary with your company\u2019s brand, like pens, note pads, etc., and other<a href=\"https:\/\/aktassociates.com\/blog\/branded-merchandising\/\"> branding merchandise<\/a> like coffee cups, T-shirts, etc. can help build your brand visibility and also develop customer loyalty.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Take_the_expert_Advice_on_Brand_Building\"><\/span><b>Take the expert Advice on Brand Building?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><b>\u00a0<\/b><span style=\"font-weight: 400;\">At AKT Associate, our team of seasoned experts offers you Brand Analysis service, wherein we understand the current image of your brand vis-\u00e0-vis competition and the brand positioning statement. Hire our Brand building Advisory Team to develop a comprehensive and effective<\/span> <span style=\"font-weight: 400;\">brand strategy<\/span><span style=\"font-weight: 400;\"> today.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Services_provided_by_us\"><\/span><b>Services provided by us:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Brand recognition and positioning<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Brand Promotions<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Brand related advisory<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Brand building exercise before listing<\/span><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Branding for SMEs We Thinks Building a brand is costly affairs and only means for big corporations, However, it is &#8230; <\/p>\n<p class=\"read-more-container\"><a title=\"Branding for Small &#038; Medium Enterprises\" class=\"read-more button\" href=\"https:\/\/aktassociates.com\/blog\/business-branding\/#more-235\">Read more<span class=\"screen-reader-text\">Branding for Small &#038; Medium Enterprises<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":364,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Strong Business Branding is Must for SMEs| AKT Associates<\/title>\n<meta name=\"description\" content=\"Learn here, how you can multiply your sales many folds and earn a super profit by creating and promoting your Brand\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/aktassociates.com\/blog\/business-branding\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Strong Business Branding is Must for SMEs| AKT Associates\" \/>\n<meta property=\"og:description\" content=\"Learn here, how you can multiply your sales many folds and earn a super profit by creating and promoting your Brand\" \/>\n<meta property=\"og:url\" content=\"https:\/\/aktassociates.com\/blog\/business-branding\/\" \/>\n<meta property=\"og:site_name\" content=\"AKT Associates\" \/>\n<meta property=\"article:published_time\" content=\"2019-07-17T23:25:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-08-24T12:03:16+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/aktassociates.com\/blog\/wp-content\/uploads\/2019\/06\/Branding-for-SMEs-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"CA Arun Tiwari\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"CA Arun Tiwari\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/aktassociates.com\/blog\/business-branding\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/aktassociates.com\/blog\/business-branding\/\"},\"author\":{\"name\":\"CA Arun Tiwari\",\"@id\":\"https:\/\/aktassociates.com\/blog\/#\/schema\/person\/27565c59ca4857ec78a645bd21dca21d\"},\"headline\":\"Branding for Small &#038; 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