How Influencers Can Counter Fake and Paid Trollers


Let’s explore the world of social media – a dynamic landscape, much like a double-edged sword. Picture this: on one side, it thrusts you into the spotlight, turning you into an overnight sensation. Yet, on the flip side, it can swiftly morph into a force that tarnishes your reputation, leaving an indelible mark. This digital duality has the power to sway your image, dent your self-confidence, and send shockwaves through your revenue streams. For many influencers, the nightmare of group trolling or orchestrated troll attacks becomes a crossroads, prompting contemplation of a swift exit from the profession.

This disconcerting scenario takes a dark turn when it’s not just the randomness of the digital universe but a targeted effort. Imagine rivals or a covert faction with nefarious intent, potentially fueled by a sponsor or a puppet master. Dealing with these synthetic, paid trolls? It’s a whole new level of challenge.

Before delving into anti-trolling strategies, let’s emphasize the art of discernment. It’s about sifting through the noise to address genuine concerns from followers or consumers. Listening becomes the compass for perpetual improvement. Amid this, keep a wary eye on paid trolls while keeping the door open for constructive criticism.

Read our Blog on Identity Theft and Copyright Challenges for Influencers

Non-Legal Options:

1. Engage with Your Followers:

Respond to trolls with facts. Address your followers promptly, not just to quell doubts but to fortify their confidence and rally their support against these impostor trolls. It’s about building a fortress of engagement with your followers, leaving trolls in the shadows where they belong.

2. Reach Out to Other Influencers/Media Houses:

If the initial skirmish doesn’t cut it, connect with fellow influencers for digital camaraderie. Involve media houses – interviews, write-ups – creating a collective front to debunk the negativity peddled by synthetic or paid trolls.

3. Legal Options:

Enough said, but paid/fake trolls generally don’t back out easily due to financial incentives or backing from interested groups. You need to step up the pressure by taking legal recourse. Some options available in the current legal framework of India are:

Fake and Paid TrollersLegal Notice:

Time to unmask the trolls’ puppeteers. Bring in the legal cavalry – lawyers seasoned in the dance of influencer and celebrity defamation cases. Fire off a “Cease and Resist” Legal Notice, demanding an immediate cease and a full-throated apology. This move tends to send a fair share of trolls packing.

1. FIR Filing:

For unyielding trolls, escalate by filing an FIR, wielding the legal arsenal under the Information Technology Act 2002 or CrPC. Seek protection against the rumors or hate unleashed, tailoring the legal punch to the specifics of the case. Consult legal experts to dodge any misfiled charges.

2. Defamation Suit:

Once the curtain is drawn, file a defamation suit. Prove the hit on reputation and finances. Impose a hefty monetary penalty – a warning shot for current trolls and a fortress against future mischief-makers.

Important Reminders:

  • Avoid Individual Arguments: Keep away from solo showdowns. Speak to your followers as a tribe, a united front against the storm.
  • Avoid Abusive Language: Keep it classy. No room for offensive language or gestures. Remember, the digital stage is public, and professionalism is your armor.
  • Do Not Retaliate: Hold back the urge to call out the trolls. Maintain composure, rise above the chaos – retaliation could be the ammo they’re waiting for.
  • Continue Creating Content: Don’t let the trolls dictate your narrative. Keep that content coming – a potent counterattack. Show resilience; let the trolls see they can’t sway your creative spirit


Navigating the trolling labyrinth demands a savvy, multifaceted approach. As a parting thought, remember, when people complain of sunburn, the sun doesn’t stop shining – perhaps, it’s time for folks to reconsider their digital exposure.

For curious minds, contact the team at

About the Author:

Meet CA Arun Tiwari, a maestro navigating the influencer landscape. Currently steering the ship at the Influencer Desk, a vital wing of AKT Associates. These folks specialize in untangling the compliance web and resolving disputes for influencers – legal intricacies, SEBI and ASCI compliance, taxation, and tax litigation. Drop them a line at 8080088288 or

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